Gen 2009- In 2 bookshops per town to make culture develop
During the last public meeting the Artist Angelo Arrigo said, referring to the city of Palermo (but stating that his plan for Integrated Brand Communications provides the same for every city in Italy and abroad), which in its programs is the desire to forge a solid agreement with a modern multimedia library/bookshop, and especially always based on dialogue and sincere friendship and mutual appreciation.
The ideal store should be able to create the cosmopolitan brand experience by the proposal, which aims to revive the emotional context (which the Artist has already well-tested abroad), using video-walls or flat screens for video projection. Also crucial will be the presence of good music in stereo.
Indeed Angelo Arrigo feels really important to expand its network through the library, of both kinds (modern and thematic), just to support the book’s market in order to stimulate the spread of culture among people from all over the world. The culture is still crucial to the development of bridges of dialogue and thus create more contexts of peace.
